Advantix is a specialized team of Microsoft licensing experts dedicated to supporting hosting providers and enterprises of all sizes. Drawing on extensive knowledge across Microsoft’s cloud licensing programs, we oversee the full licensing reporting cycle—optimizing software spending, creating predictable budgets, and eliminating compliance risk.
Backed by experience at Microsoft, Big Four accounting firms, and the SPLA reseller channel, our team offers industry-leading expertise to help clients confidently navigate the rapidly evolving landscape of Microsoft licensing.
Leadership
Adam Longacre brings over three decades of Microsoft Cloud licensing expertise, having served in senior leadership roles at both PricewaterhouseCoopers and Microsoft. At PwC, he helped Microsoft build the SPLA licensing practice, and at Microsoft, he led the SPLA compliance program—successfully negotiating and settling more than 800 engagements. His depth of knowledge stems from hands-on experience shaping and executing Microsoft’s cloud initiatives.
In 2014, Adam founded Altaris to guide Microsoft Partners through complex licensing challenges. Since then, his team has helped hundreds of companies reduce costs and increase profitability by optimizing their Microsoft licensing strategies.
The success of Altaris sparked the creation of a new division: Advantix. Carrying the torch forward, Advantix remains dedicated to empowering Microsoft Partners with licensing solutions that keep pace with the ever-evolving cloud landscape.